The Heart of Country region spans the entire central breadth of New South Wales, covering a distance of over 1,000 kilometres between the state of Queensland in the north and Victoria in the south. To the west of this region lies the New South Wales outback, while to the east is the state's lush hinterland of the Great Dividing Range and popular ocean coastline.

The Heart of Country region encompasses some of the state's most historic country towns and cities, fertile agricultural and pastoral plains, forests, rivers and lakes. Dotted with historic river ports is the Murray River, Australia's longest river which forms the region's southern border with Victoria, making it an ideal recreational playground for water activities. The major inland cities of Bathurst, Dubbo, Orange, Queanbeyan, Tamworth and Wagga Wagga are rich with cultural heritage, festivals and events.

The north-south routes of the Newell Highway, Hume Highway and New England Highway cover much of the region, with some interesting detours available along some of the tourist side routes of Fossickers Way, Kidman Way, Lachlan Valley Way and the Olympic Highway.

Visitors come to the Heart of Country region to experience wide open spaces, gourmet food, friendly locals and the country lifestyle.